An energy innovation challenge with a SEK 2 million prize.

We are currently facing one of humankind’s biggest challenges ever. We must drastically reduce anthropogenic emissions of greenhouse gases in order to reach the UN 1,5-degree goal and avoid causing irreversible damage to the planet we inhabit.

Moving into the future, innovation and smart solutions will be key to meeting global climate goals. For this reason, GodEl and Ellevio, in collaboration with THINGS, now present a brand new energy innovation challenge.

The Challenge.

The challenge is now closed for submissions.

The top submissions will soon be shortlisted on our website, so stay tuned! The chosen ones will go on to pitch their ideas to a jury of experts from the fields of entrepreneurship, energy, green technology and climate action. The winning startups will be granted a SEK 2 million prize to help catalyze their ideas and contribute to the energy transition.

About the challenge.

Startup 4 Climate is aimed at startups and young companies with ideas that can speed up the energy transition. The energy transition encompasses initiatives that promote the switch from current energy and transport systems to those systems and solutions that are smarter, more efficient and more climate friendly.

The win-win.

What’s in it for you?

The best submissions will be shortlisted and have the opportunity to pitch their ideas to our jury of experts. Participants will also have the opportunity to interact with two of Sweden’s most well-known energy companies, learn about their approach to the future of energy, tap into their networks as well as be fronted in their news content.

The final winners will share a prize of SEK 2 million, as well as 3 hours of coaching from a jury member, to help catalyze their ideas and contribute to the energy transition.

What’s in it for GodEl & Ellevio?

As two of the Swedish energy market’s most well-known actors we have a great responsibility in shaping the future of the sector. We want to promote the transition to a truly sustainable energy system, but we can’t do it alone.

Innovation and wide-spread engagement are key aspects for curbing the global climate crisis. Therefore we want to catalyze more actors and contribute to initiatives that can enable our common goals for a sustainable future.

The jury.

Stefan Krook

Stefan is a serial social entrepreneur with vast experience from the telecom, IT and electricity sectors. In 1997 he co-founded internet service provider Glocalnet which later merged into Telenor Sverige. He co-founded the GoodCause Foundation where he is also a board member. The foundation has started companies such as GodEl and GodFond. Stefan is co-founder and current Director of Business Management at Kivra.

Johan Lindehag

Johan Lindehag is the CEO of Ellevio, one of the largest distribution system operators in Sweden. Johan has more than 18 years of experience from the energy sector. He occupied several senior management positions within Fortum Distribution, which in 2015 was divested from Fortum and became Ellevio. Johan is a member of the Board of Directors of the industry association Energiföretagen Sverige.

Jane Walerud

Jane has been a successful serial entrepreneur and private investor since 2002. She has invested in several successful companies, including Klarna and Lensway. Nowadays, the family business Walerud Ventures focuses on deep tech, clean tech and AI first companies. The current active portfolio is Volumental, Graphmatech, Ekkono, Swedish Algae Factory and Racefox.

Marie Fossum Strannegård

Marie is the CEO of IVL Svenska Miljöinstitutet. IVL is an organization with Sweden’s broadest environmental profile, combining research and development with assignments for both business and government. Marie was previously a partner at EY with responsibility for the strategy, telecom, tech and media segment in the Nordic market. Prior to that, she has held senior positions at Ericsson and Fortum.

Markus Hökfelt

Markus is currently Fund Manager at the Almi Invest Greentech fund. The fund targets direct equity investments in Swedish start-ups that significantly reduce climate emissions. Markus has several years of experience from the energy industry leading international development around smart meters, energy visualization, rooftop solar, and EV charging. He is also a co-founder of start-up company Unimi Solutions.

The timeline.

  • 5/5Challenge opens for submissions
  • 1/7Deadline for submissions
  • 15/8Top submissions are shortlisted
  • 15/9Shortlisted startups pitch their ideas to jury of experts
  • 1/10Final event where the winners are presented and receive
    their prize (in Stockholm)

About / Collaborators


GodEl is Sweden’s 11th biggest and most sustainable electricity company. It is owned by the Good Cause foundation that obliges subsidiaries to donate all dividends to charitable purposes. As of May 2019 all GodEl electricity contracts are climate positive, meaning that 110 % of the total carbon footprint is being offset.


Ellevio AB is one of Sweden’s largest distribution network operators. Ellevio invests in, develops and maintains the company’s power grids in order to ensure a reliable electricity supply to its 962,000 customers. By investing in a long-term sustainable power grid Ellevio works to improve the quality of life for its customers as well as to enable the ongoing energy transformation and the continued digitization of the society.


THINGS is the #1 industry focused deep tech and innovation hub in Sweden. They are a 2,000m2 co-working space for startups, connected to an extended community of close corporate partners, including some of the most successful and innovative export companies in Sweden. THINGS is committed to disruptive innovation and technologies, which are driving the digital transformation.